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Are you encouraging your customers to consider the future? 12 Feb...
A research-led event invitation from Hugh Wilson, Professor of Strategic Marketing and Director of the Cranfield Customer Management Forum; Dr Emma Macdonald, Senior Lecturer in Marketing and Research...
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Open innovation: harnessing a vast reservoir of assets
Authors: Prof Henk W. Volberda, Prof Robert E. Morgan, Prof Patrick Reinmoeller, Prof Michael A. Hitt, Prof R Duane Ireland, Dr Robert E. Hoskisson Published: 18 April 2011 ISBN: 978-1408019184...
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